Fruity Is the New Flirty

The Fragrance Trend Taking Over

Let’s be real — if your body spray doesn’t scream summer scroll-stopper, what are we even doing?
We’ve officially moved past the era of heavy, complicated, synthetic-smelling fragrances.
Today’s vibe? Light, juicy, fun — the kind of scent that makes people stop and say, “Wait, what IS that??”

And that’s where Hype by Capri steps in.

Loud, fruity, and full of personality — this isn’t your average body spray. It’s your mood. Your main character moment. Your soft glam and Saturday plans, all bottled up.

Let’s Talk Fruity — and Why We Love It

Summer is officially at its peak and the fruity fragrance wave is taking over. Think peach sorbet, berry smoothies, fruit parfaits and juicy caramelized apple— all bottled up and ready to become your signature.

Why the shift, you ask? Fruity fragrances tend to be lighter, easier to wear, and evoke emotions like joy, youth, and playfulness. That makes it perfect for everyday scent layering and living in your main character moment.

Because honestly, what’s more fun than smelling like a snack?

Fruity scents captivate without words, charm without effort and frankly, they’re too juicy to
ignore!

They make a first impression that lasts — the kind of scent that lingers softly, turns heads without trying, and leaves behind a trail that whispers: “She’s fun. She’s fresh. She’s Hype.”

Smells like Main Character Energy: Meet the Notes

What’s behind every iconic scent moment? A perfect mix of juicy, feel-good notes. Let’s break down the stars of the show:

Feelin Peachy
Sweet, sun-kissed, and soft — like peach iced tea on a chill Sunday. Spray it when you’re going for that “I woke up like this” effortless glow.

Candy Apple
A juicy mix of sugar and sass. Smells like funfair memories and secret crushes. Perfect for when you’re feeling cute but might ghost someone later.

Berry Berry Fruity
Fresh-picked berries blended into bold, juicy goodness. For those days when you want your presence felt without saying a word.

Fruit Frenzy
A wild combo of tropical fruit chaos (in the best way). This is your go-to when you're bringing the energy — brunch plans, Insta reels, and all.

#FruityTok Approved: It’s Trending

Don’t just take our word for it — TikTok and Insta are living for fruity everything right now. From scent layering routines to “what I smell like today” edits and even songs romanticizing the sugary highs of summer fruits, fruity is the new signature.

It’s trending. It’s juicy. It’s unapologetically you.

So go ahead spray it, layer it and let them ask what you’re wearing!